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Category: Member Engagement

Are You Channeling Your Members?
November 18, 2020
The jury is in. The ongoing battle between print and digital for member communications has a winner…it’s both. This may come as a surprise given how loudly the drumbeat to expand member communications to digital has been booming. Instead of all-digital, health plans should take a multi-channel approach that combines the benefits of paper with […]
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Next-gen Engagement
May 6, 2019
Every member touchpoint offers an opportunity for healthcare organizations to connect, engage and make members feel valued, driving health outcomes and retention. With consumers expecting more from their plans than ever before, and with new technologies paving the way, now is the time for payers to shift to next-generation member engagement. What is next-generation member […]
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